Copyright © 2019 FIELDS. All rights reserved.

About US

FIELDS stores have been owned and operated by FHC Enterprises Ltd. Since May 2012, but have dotted the Canadian landscape for many years. For almost 70 years, FIELDS has been a central part for many rural Canadians communities and we’re proud to share in such a long and rich history.

“ if you’ve ever done a road trip across Western Canada, it’s likely you’ve seen or visited a FIELDS along your route.  To many highway-bound Canadians, the familiar red lettered signs mean a place to buy pretty much anything you might have forgotten at home! " - Dean Petruk, President/COO 

For the communities surrounding our stores, FIELDS is the place to find everyday items and much 
more - often savings a long trip (and the cost of fuel) to “the city”. From house and home to footwear basic grocery and fashion, you will find it at FIELDS.  We are very excited to offer an expanded assortment through our web store, offering a ship to home, ship to store solution.

Our Purpose 
To help small town Canadians live a better life

Our Values 
Passion - we are passionate about serving others 

Respect – we respect one another and the people we serve 

Impact – We strive to make a positive impact in our company and communities we serve

Doing the Right Thing – We do the right thing because it FIELDS good

Enterprising – Our resourceful team takes initiative to deliver great results

Message from the CEO

Something you may not have been aware of: FIELDS is one of the very successful retail chains that is actually owned by Canadians!  I am very proud of that fact.  I am also very aware that Canadians are extremely value conscious consumers, seeking out quality and low prices, wherever they can find it.  That’s why our buyers scour the markets not just here in Canada but throughout North America and the Asia Pacific region.  We buy from both domestic and overseas sources, to ensure you are getting the best possible value for your hard earned dollar when you shop at FIELDS.  We’ve also recently introduced our buy online solution that includes an expanded assortment of web exclusive items at the same great value and offering very competitive shipping solutions.  All with an eye to making sure we take the hassle out of shopping.

Anyway, as always, I will sign off with a request that if you have any comments about any of our stores, or any suggestions about how we can serve you better, I would be delighted to hear from you!

Thank you for your business, we all appreciate it.

Best Regards,
Jason McDougall, CEO   


1950    Founded By Joseph Segal

1968    FIELDS goes public

1977    FIELDS becomes a subsidiary of  Zellers

1978    Hudson’s Bay Company (HBC) acquires Zellers/FIELDS

2005    FIELDS (under HBC) purchased by Jerry Zucker (private)

2008    FIELDS (under HBC) purchased by NRDC

2012    FIELDS purchased by the FIELDS Holding Company (FHC)

2015    FIELDS opens the FHC Logistic Distribution Centre 62 store across Western Canada 430+Employees

2018    FIELDS launches its Web Store, offering ship to home, ship to store and reserve online & pick up in store solution.

2019    FIELDS Web Store launches its expanded assortment of web only items 

Executive Team
Jason McDougall, CEO
Dean Petruk, President/COO
Ray Wong, Director of Finance
Nelson Neves, Director of Operations/LP
David Owen, Director of Merchandising